http://blog.larkin.net.au/2007/10/08/sponsored-advertising-destroys-swickis-potential/ Thoughts on teaching, technology, learning and life in an era of change. Sun, 28 Aug 2011 03:48:24 +0000 hourly 1 http://wordpress.org/?v=3.4.2 http://blog.larkin.net.au/2007/10/08/sponsored-advertising-destroys-swickis-potential/comment-page-1/#comment-119 John Larkin Tue, 09 Oct 2007 05:21:00 +0000 http://blog.larkin.net.au/2007/10/08/sponsored-advertising-destroys-swickis-potential/#comment-119 Thanks Kevin and Ivan,<br/>When one conducted a search using the Swicki the results would appear as usual. Unlike Google the advertisements would appear as two or three links above the search results. The adverts looked like a search result. The offending term was in a bold font and a different colour. I took a screen shot of the advert. I will post that later. That advert appeared 80% of the time and for different Swicki search engines (Music, eLearning, History, etc). It is annoying. I sent the Swicki team and email and in fact you could choose a category for the email from a drop down menu. One of the categories was advertising on Swicki.<br/>The web site has changed its complexion and sentiment somewhat from the early days. Perhaps Eurekster has been bought by another company? Making profits seems to be their mian goal now, unashamedly. Thanks Kevin and Ivan,
When one conducted a search using the Swicki the results would appear as usual. Unlike Google the advertisements would appear as two or three links above the search results. The adverts looked like a search result. The offending term was in a bold font and a different colour. I took a screen shot of the advert. I will post that later. That advert appeared 80% of the time and for different Swicki search engines (Music, eLearning, History, etc). It is annoying. I sent the Swicki team and email and in fact you could choose a category for the email from a drop down menu. One of the categories was advertising on Swicki.
The web site has changed its complexion and sentiment somewhat from the early days. Perhaps Eurekster has been bought by another company? Making profits seems to be their mian goal now, unashamedly.

]]> http://blog.larkin.net.au/2007/10/08/sponsored-advertising-destroys-swickis-potential/comment-page-1/#comment-118 Ivan Chew Tue, 09 Oct 2007 02:53:00 +0000 http://blog.larkin.net.au/2007/10/08/sponsored-advertising-destroys-swickis-potential/#comment-118 Hmm... I wonder how much they received for the ad. And what's the cost of losing your support. How consistently does that ad pop up? I'd be interested to know if they have a response to your feedback. :) Hmm… I wonder how much they received for the ad. And what’s the cost of losing your support. How consistently does that ad pop up? I’d be interested to know if they have a response to your feedback.

]]> http://blog.larkin.net.au/2007/10/08/sponsored-advertising-destroys-swickis-potential/comment-page-1/#comment-117 Kevin Tue, 09 Oct 2007 02:04:00 +0000 http://blog.larkin.net.au/2007/10/08/sponsored-advertising-destroys-swickis-potential/#comment-117 John, I feel your pain. Nothing like a great service blown to bits by a single bad move. Fair warning for all free services. John, I feel your pain. Nothing like a great service blown to bits by a single bad move. Fair warning for all free services.

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